Song selection

After long deliberation with artists such as "Coldplay" and "Burial", it was eventually a temper trap number that seized our attention upon the first play. Myself and Will both saw plenty of opportunity in the song "Science of Fear" with some compelling lyrics and a unique pace to the track, the ideas immediately came flowing.
We knew this was the song to take as forward, sparking vivid imagery that unified the group in terms of ideas. And with the constant dead-end song discussion we experienced 'pre-split', the excitement was difficult to contain as our ideas began to take shape on paper.
The next step for Will and I is to carry out some audience research. We intend to host a focus group, playing the song to a small selection of people and sharing ideas and views that we'll seek to incorporate in the video.