Music Videos from our Target Audience

We decided to focus our efforts, at least in part, on the target audience of the song in question - which we guessed, from the style of music, to be around the mostly 15-25 indie crowd. So, taking this into account, we decided to take a look at other music videos from artists we believe to also hold this target audience, and see if we could take anything from these videos for ourselves, or at least get a good idea of the videos that deserve to be aimed at this demographic.

We started off by looking at the 'artier' side of the still-diverse 'indie' subculture, so we first turned our attentions to Florence and the Machine, considering their were vague similarities in sound between the artist. However, after watching a couple of videos, we were in many ways unconvinced that we could take anything from their general style, considering it too light and arty for the kind of visual style that we felt was more suitable for our particular song. Therefore, after deliberating what other bands fell into the category we were aiming for, we decided to look up for a few Pigeon Detectives songs. What we found was exactly what we were looking for - a music video that was intended for the crowd we also had to consider, and also contained many elements of the general 'style' that we intend to set out to achieve, including many visual motifs of cars, urban degradation, wet weather and the destruction of appliances.